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JVH Vehicle Hire

Privacy policy

Last Updated: December 2025


JVH Vehicle Hire Ltd (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


By using our website or our services, you agree to the practices described in this Privacy Policy.


1. Who We Are

JVH Vehicle Hire LtdEmail: enquiries@jvhlimited.co.uk Phone: 07593 436 421

We are the Data Controller responsible for your personal information.

2. Information We Collect

We may collect and process the following categories of personal data:

2.1 Information you provide directly

  • Name

  • Address

  • Email address

  • Phone number

  • Driving licence details

  • Proof of identity and address

  • Payment information

  • Booking details

2.2 Information collected automatically

When you visit our website:

  • IP address

  • Browser type and version

  • Device information

  • Cookies and tracking data

  • Website usage data (pages visited, interactions, etc.)

2.3 Information from third parties

We may receive information from:

  • Insurance providers

  • Credit reference agencies

  • Driving licence checking services (e.g., DVLA Verify)

  • Law enforcement or regulatory bodies (if required)


2.4 Vehicle use and monitoring data (if applicable)

If our vehicles use telematics, dashcams, or tracking systems, we may collect:

  • Vehicle location and mileage

  • Driving behaviour data

  • Vehicle status and diagnostics

This will always be communicated to you at the point of hire.


3. How We Use Your Information

We use your personal data for the following purposes:

  • To process bookings and provide hire services

  • To verify identity and driving licence eligibility

  • To manage payments, invoicing, and refunds

  • To prevent fraud and misuse of vehicles

  • To comply with legal obligations (e.g., insurance, accident reporting)

  • To send updates, confirmations, and important service messages

  • To improve our website and customer experience

  • To communicate with you regarding enquiries or support requests

We only use your information where we have a lawful basis under UK GDPR, including:

  • Contractual necessity

  • Legal obligation

  • Legitimate interest

  • Consent (where explicitly required)


4. Sharing Your Information

We may share your data with trusted third parties, including:

  • Insurance companies

  • Payment processors

  • IT and website service providers

  • Vehicle tracking or telematics providers

  • Law enforcement (where legally required)

  • Our accountants, auditors, and legal advisers

We never sell your personal data.


5. How We Store & Protect Your Data

We take appropriate technical and organisational measures to safeguard your data, including:

  • Encrypted storage systems

  • Secure access controls

  • Staff training in data protection

  • Regular cybersecurity reviews

  • Data minimisation practices

Your information is stored only for as long as necessary to fulfil the purposes described in this policy, including legal retention periods.


6. International Data Transfers

If any service providers are based outside the UK, we ensure adequate safeguards are in place, such as:

  • UK GDPR adequacy regulations

  • Standard Contractual Clauses (SCCs)

  • Additional security measures


7. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict processing

  • Object to certain types of processing

  • Request data portability

  • Withdraw consent (where consent is used)

  • Lodge a complaint with the ICO

To exercise your rights, contact us at:enquiries@jvhlimited.co.ukPhone: 07593 436 421


8. Cookies

Our website uses cookies to enhance user experience and analyse site performance.For full details, please refer to our Cookie Policy.

You can adjust your cookie preferences in your browser settings.


9. Retention of Your Data

We retain personal data only for as long as necessary, including:

  • Vehicle hire records: up to 7 years

  • Driving licence and identity verification records: for the duration of the hire and required retention period

  • Accident/insurance records: as legally required

  • Website analytics: up to 26 months (depending on the platform)

After retention periods expire, data is securely deleted or anonymised.


10. Children’s Data

We do not knowingly collect data from individuals under 18. If you believe a minor has provided data, please contact us so we can remove it.


11. Changes to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of our website or services signifies acceptance of the updated policy.


12. Contact Us

For any questions regarding this Privacy Policy or how we handle your data, please contact:

JVH Vehicle Hire LtdEmail: enquiries@jvhlimited.co.uk Phone: 07593 436 421

You may also contact the UK Information Commissioner’s Office (ICO) at: www.ico.org.uk

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